Estb. 1882

University of the Punjab

Culture & Creative Industries

Course Description:
The nature of culture in capitalism is industrial. The content for different media platforms is created, published and broadcasted on all available platforms. the emergence of digital media is changing the industrial dynamics of culture and creative industries around the world. These aspects have profound effects in individual; community and social lives. This course discusses these topics related to these ideas.

Learning Outcomes:
The student will be able to
• Develop the understanding of classical concepts of culture industry for digital platforms.
• Critically analyze the cultural consumption patterns of digital consumers.
• Deliberate and analyze the effects of digital media on local cultural patterns.
Credit hours/ Marks:- 3

Reference Books

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